Alpha Design Custom Furniture · Berkeley Studio
Designed for your room.
Built in California.
Measured for the way you live.
· Serving Berkeley Since 2012
· California Crafted
· Trusted By Architects, Designers, & Discerning Customers
· BBB Accredited Plus Business
Our Philosophy
We don't just sell furniture from a floor.
We design and build it — one commission at a time, measured to your room, your light, and the way you actually live.
— The Alpha Design Custom Furniture Studio
Alpha Design
A studio, not a showroom floor.
Alpha Design was founded by Hans Reinhardt in Berkeley in 2012 around a quiet conviction: that the best furniture is not just chosen from a catalog but drawn for a specific room. For almost twenty years we have worked the same way — with one designer, one client, and one piece at a time. Many of our commissions come from architects and interior designers we have collaborated with for a decade or more.
Every sofa, sectional, bed, and chair is built to your style specifications, in California, using natural wood frames, superior springs, and a curated library of fabrics. Nothing leaves the workshop until it has been sat in, weighed, and measured against your design choices.
Selected Commissions
Pieces drawn for
particular rooms.
A small sample of recent work from Alpha Design. Every piece on this page was built for a specific home in the Bay Area — measured, designed, and upholstered to a single client's brief.
N° 01
The Berkeley Sofa
N° 02
The Elegant Sectional
N° 03
The Morning Lounge
The Commission
Quiet conversations
on your time.
i.
The Drawing
We consider the room, take measurements, and discuss how the piece will be used. You leave with a brief, not a quote.
ii.
The Selection
At Alpha Design we walk you through frames, fills, and a curated library of fabrics — narrowed for your project.
iii.
The Making
Your piece is built in California by the same workshop we've used for fifteen years. Ethically-sourced wooden frames, no shortcuts.
iv.
The Placement
We deliver, position, and adjust in person. The commission isn't complete until the piece sits the way it was imagined.
Materials
An extensive library of tasteful
fabrics.
The fabric library at the Berkeley studio is comprehensive by design. We work with a large variety of fabric materials, patterns and colors, and are intimately familiar with all of their properties and qualities.
Pieces are built to last, to be reupholstered in thirty years, not replaced in five.
Begin a Commission
Tell us about
your room.
Most commissions begin with a single conversation with our designer, Hans Reinhardt, at our Berkeley space. There is no obligation, no endless floor to walk, and no price list to hand you. Only a brief, a measure, and an imagining.